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Welcome to Platts Garage Stoke

Platts Garage Stoke supplies Fiat, Alfa Romeo, Jeep, and Abarth new and used cars to customers in Stoke and North Staffordshire at our site in Lightwood Rd, Longton. We have been located on the same site in since 1938 when we were known as Peppers Garage and awarded the Fiat franchise in 1946. This makes us the longest established Fiat franchise in the UK.

Although we have grown into one of the biggest Fiat Chrysler dealerships in the UK, we have stuck to our origins providing a friendly welcoming customer experience you would expect from a small family business. Our sole aim is to provide you the best level of service at car supermarket prices.

Finding us is easy whichever direction you are coming from. Leaving the A50 at Longton will bring you onto Lightwood Road and you can see our extensive site.

Enter sat nav ST34JG.

Platts Garage Stoke

Lightwood Road,


Stoke on Trent,


: Main Phone : 01782 599600

:Fiat 01782 599600

:Alfa Romeo : 01782 599400

:Jeep : 01782 325800

:Parts Direct 01782 599601



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Opening Hours

Monday 08:00–17:30
Tuesday 08:00–17:30
Wednesday 08:00–17:30
Thursday 08:00–17:30
Friday 08:00–17:30
Saturday 09:00–12:00

Opening Hours

Monday 08:00–17:30
Tuesday 08:00–17:30
Wednesday 08:00–17:30
Thursday 08:00–17:30
Friday 08:00–17:30
Saturday 09:00–12:00

Opening Hours

Monday 09:00–19:00
Tuesday 09:00–19:00
Wednesday 09:00–19:00
Thursday 09:00–19:00
Friday 09:00–19:00
Saturday 09:00–17:00
Sunday 10:00–16:00

Find Us

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Our Testimonials

  • Really great service from Sean. No pushy sales and felt completely at ease picking the right option of Fiat 500 that was appropriate for me. Thank you. I love my car.

    George Rome
  • I recently visited Platts Longton to look at Abarths.

    I was greeted by James Copestick who made me feel comfortable at the showroom. He took the time to give me all of my options. I ended up getting a brand new car that I LOVE and can afford. He even took the time to make sure I knew how everything worked and was set up properly as far as connecting the blue tooth with my phone, etc.

    I must say that this was my best car shopping experience ever. James was very informative and he answered every question without hesitation, he obviously knows his products.

    It is commonly seen that car salesmen’s only objective is to get money out of your wallet. But, salesman like James deliver an incredible service and give a very pleasant experience.

    I would definitely recommend your company and would have no hesitation in coming back for repeat business.

    James is a credit to Platts.

    Jayne Pettitt
  • Great service by friendly staff especially the two sales guys that helped me out James Copestick and Jim Oliphant and got my the car I wanted at the right price I will be returning to replace the car when my PCP is due.

    Jim Dawson
  • Platts have always been extremely helpful. Every time I have spoken to any of the staff, they have answered my many questions and provided a friendly and professional service. James in particular has been fantastic. I wouldn’t hesitate to deal with them again.

    Emma Dowler
  • Bought the new Alfa Giulia from Platts early December. The salesman Jim Oliphant was fantastic. Another dealer had told me I could not get one until end of March but Jim got an option on four of them landing in the UK immediately. The car was prepped and delivered in 5 days from my deciding which one. The dedication, hard work, attention to detail and enthusiasm he brought to the task was outstanding. Not only that but he got me a great deal on the financing. Go there, ask for Jim and buy one !!!!!

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    Mike Firmstone
  • A very positive experience, so many thanks to Ray and his colleagues. Given the distance I was travelling to pick up a new Giulietta (from Aberdeen), the additional assistance and assurance was greatly appreciated.

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    David Young
  • Booked car in for a service and it went in today, at no point was I left wondering what to do as they kept me informed and gave an approximate time when to pick it up, went through the details of the service also and were as friendly as when I first got the car from them. Even cleaned the car as well whilst it was in! Excellent service

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    Simon Hawley
  • Just purchased a new Alfa Giulietta (a brilliant car!) from Platts and I would recommend them without reservation or hesitation. The team there are personable and helpful, but also knowledgeable and very professional. Thank You!

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    Richard Atterbury
  • The salesman we saw original Rob was helpful, courteous and did not pile of the usual car dealership pressure which was refreshing. After purchasing the car and collecting Terry then spent time explaining all the features on the car and again was polite and helpful. I think there has been a recent change in management and so I would recommend them based on our experience.

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    Jodi Taft

Latest News from Platts Garage Stoke