Iconic Italian Heritage
For more than a century, we have been driving our passion forward. We have invested that passion in our products, technologies, companies, branches, markets and groups. We have helped to change the world and we have changed with the world. We have travelled roads and made others travel them.
For more than a century, we have been building a passion. Some people call them vehicles. But we like to call them ideas, because with a passion for ideas, we can go far.
Fiat can trace its roots back to the 19th century and is the largest car maker in Italy. Today it is part of FCA – Fiat Chrysler Automobiles Italy – along with Alfa Romeo, Chrysler, Jeep and Maserati.
In the UK, Fiat markets eight models, starting with the Fiat Panda. It’s a five-door hatchback that’s a rival to city cars such as the Hyundai i10, although it is also offered as a quirky four-wheel-drive vehicle.
The Fiat 500 is a more stylish, more expensive rival to both the Panda and i10 – and a huge seller. Indeed, Fiat has taken the 500’s charm and extended it to three additional models: the 500L and 500L MPW, five- and seven-seat MPVs, and the 500X SUV, which is a key rival for the Nissan Juke and Mini Countryman.
The other conventional model in the UK is the Fiat Punto, which is a Ford Fiesta rival available in three- or five-door editions. Fiat also plans to launch the Golf- and Focus-sized Tipo in the UK in 2016.
The Fiat Qubo is a five-door, front-wheel-drive hatchback based on a light commercial vehicle and is a rival to the Citroen Berlingo. The Fiat Doblo is a seven-seat, five-door, front-wheel-drive hatchback that’s a rival to the Ford Tourneo Connect.