• The New Alfa Giulia is in the showrooms now
  • Two new models from Fiat launched- Fiat 500 Anniversario and Fiat Panda City Cross
  • Test Drive in July and save £2000 over existing offers. Check out the Test Me offer
  • Orders now being taken for new registrations cars. Get your NU67 REG at Platts

Browse Our Car Franchises

About Platts Garage Group

The Leading Retailer of Cars in Stoke on Trent and Staffordshire


Discover Our New Cars

Get a New Car from Platts Garage for great prices, great customer service and an unbelievable range of cars from the most popular marques in the UK


Book A Service

Your car in safe hands. Book a service package with us and be sure your vehicle is well-maintained and safe.


Browse The Latest Offers

Take a look at the latest new car offers from Platts.


We have a great selection of our own approved demonstrators cars for sale at great discounts. Check them out here.

Renault Zoe on charge

Join the Electric/Hybrid Revolution

Everyone is talking about electric cars and we have the best. The future is now.


Our Dealerships

We have dealerships in Stoke and Stafford covering Cheshire, Staffordshire and West Midlands areas. Check them out here.

Platts World

The Latest News and Offers From Platts Garage Group

Our Approved Used Cars For Sale

Latest Motoring News

With a heritage to rival the range of cars we supply, the Platts Garage Group has over the years grown into one of the most comprehensive independent new and used car dealerships in Staffordshire. Founded in 1938, Platts Garage is a family run business stretching over five generations in the Stoke-on-Trent area. The company won the Fiat franchise in 1946 and is now the longest established Fiat Dealer in the UK.

Fiat is part of Platts DNA, not only do we have extensive experience with Fiat cars but we also have over 25 years specialising in Alfa Romeo cars and Fiat vans.

The introduction of Abarth sports cars, iconic Jeep, stylish Renault and great value Dacia and Kia ranges and new dealerships in Stafford ensures we have the expertise and model range to meet every expectation.

We are confident this means that you can be sure of unrivalled choice and superb value with your new or used car purchase, service or parts. You can also be assured of an industry leading experience delivered through our committed approach to customer care.

From your initial enquiry, to our after sales care our ethos is in ensuring your sales experience is second to none. This is integral to the values of the company and as a result all our team including sales, technicians, directors and administrators are helpful, knowledgeable and always happy to answer any questions. With a huge range of finance options our teams will hep you navigate to the best finance package for you. Including MOT’s, servicing and even accident repair, all work is carried out by highly skilled and professional technicians using manufacturer approved parts.


What Our Customers Think About Us

  • I recently visited Platts Longton to look at Abarths.

    I was greeted by James Copestick who made me feel comfortable at the showroom. He took the time to give me all of my options. I ended up getting a brand new car that I LOVE and can afford. He even took the time to make sure I knew how everything worked and was set up properly as far as connecting the blue tooth with my phone, etc.

    I must say that this was my best car shopping experience ever. James was very informative and he answered every question without hesitation, he obviously knows his products.

    It is commonly seen that car salesmen’s only objective is to get money out of your wallet. But, salesman like James deliver an incredible service and give a very pleasant experience.

    I would definitely recommend your company and would have no hesitation in coming back for repeat business.

    James is a credit to Platts.

    Jayne Pettitt
  • I have made my purchase with them today, and though there was a little hiccup with delivery times and such, I was dealt with professionally and felt like I was a valued customer and that they really wanted to help me where they possibly could. Having the car on my drive now I can honestly say that I am chuffed to pieces and would recommend Platts to anybody after the flexibility, empathy, professionalism and of course, a little banter that they have shown.

    Thank you very much, you’ve made me very happy!

    Owen Piddock
  • Great service by friendly staff especially the two sales guys that helped me out James Copestick and Jim Oliphant and got my the car I wanted at the right price I will be returning to replace the car when my PCP is due.

    Jim Dawson
  • Platts have always been extremely helpful. Every time I have spoken to any of the staff, they have answered my many questions and provided a friendly and professional service. James in particular has been fantastic. I wouldn’t hesitate to deal with them again.

    Emma Dowler
  • I brought my new car from Gavin greenaway .
    Gavin was polite from the moment I met him he did everything he said he would and more.
    I couldn’t be happier with the experience I had would recommend to anyone looking for a new car.

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    Dean Unitt
  • Got a great deal from Gavin and Josh who are part of the Renault sales team . Would recommend a visit.

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    Antony Blood
  • Great to have a Kia dealership in Stafford. Many thanks to Garry Lambert for finding the new car I requested and for keeping me informed throughout. I shall be using this garage for future services.

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    Amanda Wilson
  • Great service from Dave Winters in the Stafford parts department. When another garage returned our car to us after having some bodywork done we discovered that the locking wheelnut key was missing.
    In order to facilitate replacement of the brake pads Dave managed to identify the correct key (out of 30 possibles) and loan it to us overnight to get the wheels off and then again the next night to refit them.

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    Bob Anthony
  • Bought the new Alfa Giulia from Platts early December. The salesman Jim Oliphant was fantastic. Another dealer had told me I could not get one until end of March but Jim got an option on four of them landing in the UK immediately. The car was prepped and delivered in 5 days from my deciding which one. The dedication, hard work, attention to detail and enthusiasm he brought to the task was outstanding. Not only that but he got me a great deal on the financing. Go there, ask for Jim and buy one !!!!!

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    Mike Firmstone
  • A very positive experience, so many thanks to Ray and his colleagues. Given the distance I was travelling to pick up a new Giulietta (from Aberdeen), the additional assistance and assurance was greatly appreciated.

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    David Young
  • Booked car in for a service and it went in today, at no point was I left wondering what to do as they kept me informed and gave an approximate time when to pick it up, went through the details of the service also and were as friendly as when I first got the car from them. Even cleaned the car as well whilst it was in! Excellent service

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    Simon Hawley
  • Just purchased a new Alfa Giulietta (a brilliant car!) from Platts and I would recommend them without reservation or hesitation. The team there are personable and helpful, but also knowledgeable and very professional. Thank You!

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    Richard Atterbury
  • We have just purchased a used Cherokee from Platts. The whole experience has been a good one. James is a major asset to to this organisation, he is both professional and considerate. We have bought a number of cars over the years and have to say that this experience was a breath of fresh air. We would not hesitate in recommending Platts to anybody looking to buy a car. We have a second purchase to make this year and certainly will be back.

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    Theresa Kaye
  • From the moment we first shook hands with John Hart to driving off with our fabulous new Jeep Regenade the customer service at Platts Garages has been brilliant! The Jeep Regenade ticks every box for us – a lovely comfortable interior, smooth driving, great media system and loads of space for my furniture business. We’ve already had to transport a vintage Singer sewing machine on its original treadle table and it fit in beautifully – we didn’t even have to put the back seats down! Thanks John – you’re the best!

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    Linda Gill
  • The salesman we saw original Rob was helpful, courteous and did not pile of the usual car dealership pressure which was refreshing. After purchasing the car and collecting Terry then spent time explaining all the features on the car and again was polite and helpful. I think there has been a recent change in management and so I would recommend them based on our experience.

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    Jodi Taft